About us

FOUNDER AND MAMA OF TWO

Lara Henderson

FOUNDER AND MAMA OF TWO

Lara Henderson

"When I was pregnant with my first child in 2018, I was both surprised and frustrated by the lack of natural, high-quality, clean pregnancy-specific body products available.

After tirelessly searching for the right products, I was not only overwhelmed with conflicting information on the safety of ingredients, but was shocked by the amount of synthetic ingredients that were used. This coupled with an outdated market landscape that failed to acknowledge the complexity of motherhood, especially around the physical, psychological and emotional changes women go through, led me to start change in the pregnancy skincare industry.

I realised that modern, conscious mothers didn’t have access to the kind of skincare they deserved. With a passion for natural, low-tox clean ingredients and a commitment to creating something better, I set out to create a new benchmark.

"My intention is not only to support women on their journey with high-quality skincare they can trust, but to encourage women to take a moment to connect with their bodies throughout pregnancy."

Lara Henderson, Founder of PURE MAMA Skincare

Our products

PROVEN, NATURAL, PURPOSEFUL


We assessed everything from ingredient properties, benefits, skin compatibility, texture, absorption, shelf life and fragrance. It took close to two years to develop our unique blends and we pride ourselves on knowing that our products provide deep nourishment for Mamas.

We also talked to mamas, a lot of mamas. Over 2000 in fact. We asked what worked, what didn’t, what they would like, and more. This was pivotal in the development of our range and we thank every wonderful woman who contributed to this research.

Our promises

Naturally powered

We harness the power of nature and its remarkable botanical ingredients. We know that everything you put on your body matters and nature is the absolute best place to start. We do not use any by-products of animals nor do we condone the testing of any products on animals.

No parabens

Making sure Mama and baby are safe throughout pregnancy and postpartum is vital to our product formulation. Our products are free from any nasties including Parabens, Petrochemicals, Palm Oil, Synthetic Fragrances and more.

Certified organic

Organic products are used wherever possible and we are always striving to use organic ingredients. This means that in every product, where we can source the ingredient as organic, we have. Unfortunately, at this stage, not everything that is organic is safe for use when blended so we have opted for natural or naturally derived substitutes for some ingredients.

Cruelty-free

We ensure cruelty-free choices are made throughout our supply and product development chain. All of our product testing is conducted in controlled conditions in a world-class laboratory in New Zealand.

Gentle on skin

Our products have been formulated to be gentle on skin with all-natural botanical blends. We ensure that all products are free from any nasty chemicals or synthetic ingredients that could cause irritation or discomfort. Our products nourish the skin and leave it feeling restored and replenished.

Pregnancy safe

This was an absolute must in our product development. Our ingredients have been carefully considered to ensure they are low allergen and gentle on skin. We have steered clear of any nasty toxic ingredients and made sure that we do not use by-products of animals. We encourage Mamas to patch test first, especially if you have known allergies. If any reaction or irritation occurs, discontinue use.

Made in New Zealand

We are proud to be 100% made in New Zealand. Ingredients are sourced both locally and internationally, ensuring we obtain premium quality raw products. We have researched, refined, and tested our blends locally to ensure quality, safety and fitness for purpose.

Recyclable

We have thought long and hard about every single aspect of our skincare packaging. Reducing waste and encouraging recycling were pivotal in our packaging design and production. You will find that 90% of our packaging is either recyclable, made from recycled products or meant to be kept.

SETTING A NEW BENCHMARK

Naturally luxurious skincare.

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Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

"I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for everyday."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truely need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mother's can 100% trust when using throughout their journey to motherhood."

The world's best smelling skincare.

At PURE MAMA, we believe that the fragrance of skincare should be as natural as the ingredients themselves.

Our products feature 100% natural, low-allergen fragrances crafted in France by a world-class perfumery, offering subtle hints of coconut, almond, and caramel. We ensure our fragrances are free from nasties, aligning with our commitment to providing safe, naturally luxurious skincare for pregnancy, postpartum, and beyond.

  • No synthetic fragrances
  • Non-toxic
  • No phthalates
  • No endocrine disruptors