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  • NATURALLY POWERED SKINCARE
  • NATURALLY POWERED SKINCARE

Your skin loving line up

"The dedicated team of advanced biochemists at PURE MAMA harness the power of nature through world-class innovation and technology. With a commitment to integrity and a scientific approach, PURE MAMA delivers an exceptional range of skincare products."

The image features Pure Mama NZs Stretch Mark Belly Oil, a natural blend with coconut, almond, vitamin E, and raspberry seed oils for pregnancy skincare. Ideal for stretch marks, it displays award logos from Ohbaby! Awards 2024, Verve, and Clean + Conscious Awards 2023.
A person holds a bottle of Pure Mama NZ Stretch Mark Belly Oil beside a pregnant belly. Text displays clinical results: improved skin hydration (93.4%), appearance (90%), texture (100%), and reduced scarring (88%) in four weeks, highlighting its role in preventing stretch marks.
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Stretch Mark Belly Oil
$74.00

STRETCH MARK SAVIOUR

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A 120ml jar of Pure Mama Magnesium Body Rub with a gold lid offers a soothing blend to support you and baby throughout pregnancy and beyond, designed to promote muscle relaxation.
In a serene setting with a plant in the background, a woman in workout attire massages anothers calf on a platform. Nearby is Pure Mamas Magnesium Body Rub. Text reads Womens Health Physio Recommended Penny Ralph.
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
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Magnesium Body Rub
$69.00

IMPROVE SLEEP, EASE ACHES AND PAINS

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A beige tube labeled Bump Scrub by Pure Mama NZ is set against a light background, featuring Coconut, Bamboo & Shea. Known for preventing stretch marks, this scrub exfoliates, hydrates, and softens with nourishing coconut oil.
A pregnant person in a bubble bath applies Pure Mama NZs Bump Scrub with coconut oil to their belly. Holding the body exfoliant for stretch mark prevention in one hand, bubbles cover the waters surface.
  • GENTLE ON SKIN
  • GENTLE ON SKIN
  • GENTLE ON SKIN
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Bump Scrub
$49.00

EXFOLIATE, REPLENISH & REFRESH YOUR BELLY

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Stretch mark best sellers

Bump Love Set

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A brown tube of Pure Mama NZ Nipple Butter on a light background, labeled Soothe, nourish and restore, emphasizes its naturally powered skin nourishment. Ideal for breastfeeding moms, this organic butter is available in a 35ml (1.18fl oz) size.
A pregnant individual holds Pure Mama NZs Nipple Butter against their belly. Text reveals a 46.5% boost in skin hydration and a 25% enhancement in the skin barrier within 14 days, providing vital nourishment for breastfeeding mothers.
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
  • HEAL CRACKED SKIN
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Nipple Butter
$44.00

SOOTHE & RESTORE DRY, CRACKED NIPS & LIPS

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A bottle of Pure Mama NZs Belly Oil Mini with a dropper cap is showcased, boasting improved skin elasticity and stretch mark relief. It proudly sits beside three award badges: Ohbaby! Awards 2024, Verve Best in Beauty 2024, and Clean + Conscious Awards 2024 against a light beige background.
In a calm, intimate setting, someone gently applies Pure Mama NZs Belly Oil Mini from a dropper bottle to their pregnant belly, enhancing skin elasticity and caring for stretch marks as part of a dedicated skincare routine during pregnancy.
  • WHY NOT, GIVE IT A TRY
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Belly Oil Mini
$15.00

EASY SAMPLE SIZE

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The Essentials Set by Pure Mama NZ features skincare must-haves including magnesium body rub, nipple butter, belly oil, and reusable pads in neutral-toned packaging. These products are elegantly displayed with complementary boxes in the background.
Pure Mama NZs The Essentials Set, featuring belly oil, magnesium body rub, and nipple butter in minimalist white packaging, is displayed on a table with a blurred plant backdrop enhancing its serene vibe.
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
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  • NOURISHING, HYDRATING, RESTORATIVE
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  • NOURISHING, HYDRATING, RESTORATIVE
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  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
  • NOURISHING, HYDRATING, RESTORATIVE
The Essentials Set
$175.00

FOR PREGNANCY, POSTPARTUM AND BEYOND

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The Pregnancy Care Set by Pure Mama NZ is beautifully presented, including the Magnesium Body Rub, soothing Belly Oil, a bump scrub, and a bath sponge. The packaging features an elegant white design with minimalist gold text for a sophisticated touch.
A person in a striped shirt holds Pure Mama NZs Pregnancy Care Set, which includes Magnesium Body Rub, Belly Oil dropper, and Pure Mama Scrub tube. They sit relaxed, embodying tranquility.
  • MAMA MUST-HAVE
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Pregnancy Care Set
$179.00

MAMA MUST-HAVE FOR PREGNANCY

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The Bump Love Set by Pure Mama NZ includes belly oil, bump scrub, and a bath sponge. Elegantly packaged with PURE MAMA labels, the product is arranged against a light beige background for stretch mark prevention.
A person in a white top holds Pure Mama NZs Bump Love Set, featuring a tube of Bump Scrub and a bottle of Belly Oil, promising stretch mark prevention. The pregnant individual stands with plants and a wooden table softly blurred in the background.
  • BELLY-CARE ESSENTIALS
  • BELLY-CARE ESSENTIALS
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  • BELLY-CARE ESSENTIALS
Bump Love Set
$115.00

ESSENTIAL STRETCH MARK DUO

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Redeem your FREE $50 gift

Spend $125 and receive a FREE Cotton Tote Bag.

Explore Pure Mama NZs Mama & Baby Set—our skincare must-haves for maternity. Featuring organic belly oil, bump scrub, nipple butter, and a soft cloth in serene minimalist beige and white packaging.
A pregnant person in a bathroom, with a towel on her head, wears a pink bra and shorts next to a sink. Skincare essentials are highlighted: 93.4% hydration improvement and 90% stretch mark visibility reduction due to organic ingredients—ideal for any Mama & Baby Set from Pure Mama NZ.
  • LIMITED EDITION SET
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Mama & Baby Set
$179.00

LIMITED EDITION SET

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A blurred image depicts a woman relaxing on a white sofa with skincare products in view. The overlay text says PURE MAMA Gift Voucher and Pure Mama NZ, set against soft, neutral hues—ideal for gifting someone special.
Wearing striped pajamas, a pregnant person cradles a box of Pure Mama skincare products, complete with belly oil and bump scrub. These maternity essentials pair perfectly with a Pure Mama NZ Gift Voucher—an ideal choice for gifting.
Pure Mama Gift Voucher
$50.00
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A white textured fabric bundle features a beige label reading Pure Mama NZ Organic Muslin Set. This eco-friendly swaddle is soft and hypoallergenic, with a serene, light-colored background enhancing its organic essence.
The Organic Muslin Set by Pure Mama NZ is showcased with a label emphasizing their soft, hypoallergenic features. The set includes three eco-friendly washcloths, each measuring 30cm x 30cm, displayed on a soft fabric backdrop—ideal for baby care.
  • ORGANIC COTTON
  • ORGANIC COTTON
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  • ORGANIC COTTON
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  • ORGANIC COTTON
Organic Muslin Set
$24.00

HYPOALLERGENIC & GENTLE ON SKIN

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From the people
From the people

"Currently 23 weeks pregnant and I’m onto my second bottle of the belly oil. I go through it so quick because I use it over my whole body. It’s a moment I look forward to post shower every day. I’m obsessed, I needed to try everything."

Emily C, Sydney
Shop The Essentials Set
From the people

"I had previously purchased the belly oil, and when it ran out I treated myself to this package. Best thing I did! All the products feel amazing on my skin, the scrub is excellent and really smoothing. The magnesium has been a god send for my legs. And the belly oil makes my skin so soft and moisturised, no sign of stretch marks and I am 27wks!"

Jane D, Auckland
Shop Pregnancy Care Set

Our experts

At PURE MAMA, every product is meticulously crafted, tested, and backed by industry professionals to ensure the highest standards of safety, function and quality. We work alongside industry leading experts to create formulations that truly support your body.
BETH RYAN - BIRTH BY BETH, MIDWIFE, AND FOUNDER OF POWERBIRTH

Beth Ryan is a registered midwife and founder of Birth with Beth, empowering expectant parents through comprehensive childbirth education.

"I always encourage expectant parents to prioritise self-care during pregnancy. PURE MAMA's products are not only beautifully formulated but genuinely effective. I recommend them because they’re safe, luxurious, and created with thoughtful intention."

DR. JENNY AITKEN - BIOTECHNOLOGIST

Known for being one of NZ's leading biotechnologist, Dr. Jenny Aitken brings a different perspective and wealth of knowledge when it comes to formulation of natural skincare.

"Finding the exact botanical blends was a thorough process. We carefully researched every ingredient to uncover what was best for pregnant woman and new mothers.”

JESS KOSTOS - LEADING WOMEN'S HEALTH PHYSIO

As a pregnancy and postpartum physiotherapist, Jess understands the intricate challenges that come with a changing body.

"Unfortunately there is still a lot of misinformation out there and it can be hard to know who to trust. In my 11 years of experience this is the best topical Magnesium product I have come across for pregnancy, post birth and for everyday."

LIBBY CAIN, MIDWIFE AND LACTATION CONSULTANT

With over 30 years first-hand experience, Libby has insight and expertise into what mothers truely need, and want to help them through their pregnancy journey.

"Whilst there is product out there, this is the first time a brand has really stood out to me and delivers what they say it will do and more. This is a brand that all mother's can 100% trust when using throughout their journey to motherhood."