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Your new self-care ritual

#1 best selling stretch mark oil

100% of women saw a noticable difference in the appearance of their stretch marks within 30 days.*

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The perfect gift for her.

Discover why our curated gift sets are so popular. FREE gift with every set!

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Nourishing, purposeful, pure.

Loved, trusted and recommended with over 1000+ five star reviews

  • 100% Natural
  • Cruelty free
  • Paraben free
  • Pregnancy safe
  • NON-TOXIC
  • CLINICALLY TESTED
  • ORGANIC INGREDIENTS
  • 100% Natural
  • Cruelty free
  • Paraben free
  • Pregnancy safe
  • NON-TOXIC
  • CLINICALLY TESTED
  • ORGANIC INGREDIENTS
  • 100% Natural
  • Cruelty free
  • Paraben free
  • Pregnancy safe
  • NON-TOXIC
  • CLINICALLY TESTED
  • ORGANIC INGREDIENTS
  • 100% Natural
  • Cruelty free
  • Paraben free
  • Pregnancy safe
  • NON-TOXIC
  • CLINICALLY TESTED
  • ORGANIC INGREDIENTS

For pregnancy, postpartum and beyond. Natural and organic skincare loved and trusted by over 100,000 women.

Your FREE $50 gift.

Receive a FREE limited edition luxe PURE MAMA Tote Bag, worth $50 with every purchase over $125. Limited time only.

Receive a FREE limited edition luxe PURE MAMA Tote Bag, worth $50 with every purchase over $125. Limited time only.

"Pregnant women are raving about this best-selling belly oil that helps prevent stretch marks and soothes itchy skin: It's liquid gold." Matilda Rudd for Daily Mail Australia
Kourt says she used this body scrub “around three times a week.” This gentle exfoliant is safe to use both pre and postpartum and creates the perfect base for all of the creams and oils ahead. Poosh
When PURE MAMA launched, supplies of their 'liquid gold' belly oil were estimated to last several months, but that was before thousands of orders came flowing in from all over Australasia, proving it’s a real hit with expectant mums." Sarah Murray for Fashion Quarterly.
"Their unique approach combines natural ingredients often found in facial skincare. The luxury range includes an exfoliating Bump Scrub, a gentle Nipple Butter and their best-selling 'liquid gold' Belly Oil (featured)."

The perfect gift for her.

Pregnancy Care Set

The Bump Love Set from Pure Mama NZ, featuring Bump Scrub and Belly Oil, is elegantly displayed on a tiled surface. Designed to help prevent stretch marks, they rest against a wooden wall, with a light fabric in the background.

Bump Love Set

Natural and organic ingredients

Discover our Liquid Gold Belly Oil unlike any other. Crafted with world-class formulations and potent botanical ingredients you won’t find anywhere else.

Slide to reveal ingredients

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

ROSEHIP OIL

Rich in Vitamin C and E, and fatty acids (Omegas 3, 6 and 9) to rejuvenate skin and to help even out skin tone.

COCONUT OIL

Recognised for its incredible hydrating and moisturising properties thanks to its fatty-acid content.

AVOCADO OIL

Rich in essential fatty acids and Vitamins D and E to nourish, moisturise and feed the skin without greasiness.

POMEGRANATE SEED OIL

An antioxidant rich oil known for its ability to improve skin elasticity, boost collagen production and reduce the appearance of scars.

ALMOND OIL

Rich in essential fatty and amino acids, Almond Oil is easily absorbed and helps to balance moisture and rejuvenate the skin.

JOJOBA OIL

Intensely hydrates and mimics the skin’s natural oils, promoting elasticity, soothing irritation, and enhancing skin barrier protection.

Shop your favourite skincare essentials

The image features Pure Mama NZs Stretch Mark Belly Oil, a natural blend with coconut, almond, vitamin E, and raspberry seed oils for pregnancy skincare. Ideal for stretch marks, it displays award logos from Ohbaby! Awards 2024, Verve, and Clean + Conscious Awards 2023.

90%

of women saw an improvement in the visibility of stretch marks in 30 days.

Rich in antioxidants, this nourishing blend promotes dermal elasticity, deeply hydrates the skin and helps reduce the appearance of stretch marks.

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Stretch Mark Belly Oil
Regular price $74.00

STRETCH MARK SAVIOUR

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A beige tube labeled Bump Scrub by Pure Mama NZ is set against a light background, featuring Coconut, Bamboo & Shea. Known for preventing stretch marks, this scrub exfoliates, hydrates, and softens with nourishing coconut oil.
  • GENTLE ON SKIN
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Bump Scrub
Regular price $49.00

EXFOLIATE, REPLENISH & REFRESH YOUR BELLY

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A 120ml jar of Pure Mama Magnesium Body Rub with a gold lid offers a soothing blend to support you and baby throughout pregnancy and beyond, designed to promote muscle relaxation.
  • EXPERTLY FORMULATED
  • EXPERTLY FORMULATED
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Magnesium Body Rub
Regular price $69.00

IMPROVE SLEEP, EASE ACHES AND PAINS

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Award-winning natural skincare

Recommended by women's health experts.

Leading Midwife and Lactation Consultant - Libby Cain

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From the journal

From the people
From the people

"I am seriously in love with my Belly Oil. It's now part of my daily ritual and it smells incredible. I have tried everything as my skin gets really tight, itchy at times. I haven't got any new stretch marks which is a miracle."

Amelia, Gold Coast
From the people

"This was a lifesaver in my first few weeks of breastfeeding. I also now use it as a lip balm and on my kids winter eczema rashes. Such a handy tube of goodness."

Laura, Palmerston North
From the people

"Having a scrub that doesn’t leave me itchier is amazing, I adore the little moment of luxury this product offers. Also the soft hands as a bonus. Will definitely be repurchasing and gifting to friends!"

Jess, Adelaide
From the people

“I get really bad restless legs during pregnancy and had bought several other topical magnesium creams and honestly hate the way they feel. This product feels moisturising and smells SO good and helps with my RLS!”

Ashlie, Auckland